seo company orange county

08/17/2012 00:24

One of the growing fields of study for Internet marketing experts is the use of search engine optimization, or SEO, keywords in website content to drive web traffic. Keywords are those terms and phrases that a target audience commonly uses to do pertinent searches on Internet search engines. A SEO company would work with a client to develop a list of keywords that would help improve the search result rankings that the client's website receives.The practice of developing effective keywords can take years to understand. The major Internet search engines frequently change their search algorithms to help refine results and meet the needs of users. Visit seo company orange county for more. A more accurate search engine will attract more users, which helps to drive more advertising revenue for the search engine.Effective keyword selection relies on understanding the search terms that your customer base is using to look for companies in your industry. When you develop lists of keywords, you should develop a list of primary keywords and secondary keywords. The primary keywords are the ones that you will incorporate into each article that you place on your website. Secondary keywords are keywords that narrow down the appeal of each article and allow the articles to be targeted at various elements of your consumer audience. For example, a sneaker retailer may have "tennis shoes" as a primary keyword for a set of articles and then the secondary keywords would be colors such as "red" or "black."You can track keyword activity by using the tools available on the major search engine websites. The search engines all have ways of analyzing the top keywords for recent searches or the top keywords for specific criteria. It is important to research the popularity of keywords because the slightest change in a word can affect its popularity. For example, a website that sells movie tickets may find out that the word "movie" gets twice as many hits as the word "movies." This is how many of the better Internet marketing experts develop effective lists of primary keywords. These slight differences can be significant when it comes to driving traffic.If you intend to develop your own SEO content rather than hiring a SEO company, then you will want to research the preferred keyword density for each search engine. The keyword density is the ratio of how many times a keyword is mentioned in an article when compared to the rest of the content. For example, if a keyword is mentioned once in an article that is 100 words long, then the keyword density is one percent.Most search engines prefer a keyword density of between 1.5 and 3.5 percent. If your keyword density is consistently above 10 percent with all of your content, then you risk having your website banned by the major search engines. It may be better to hire a professional SEO company to help you maximize the content on your website.   Click for more.